You’re Not Bad at Goals. Your Goals Are Bad.


You’re Not Bad at Goals. Your Goals Are Bad.

You know that moment in mid-January when you quietly stop mentioning the goal?

You don’t announce you’ve given up. You just… stop talking about it. Hope no one notices. Move on.

Maybe it was the gym membership you’ve used twice. Maybe the meditation app you stopped opening. Maybe the meal prep containers still in their box. Maybe the fancy 2026 journal with 3 entries in it.

And somewhere in the back of your head, your nasty little inner narrator: I’m just not disciplined enough.

I know this moment well because I lived it for years.

Big January goal → strong start → life inevitably happens → quietly abandoned by February → vague guilt until next January. Lather, rinse, repeat.

I unsubscribed from that cycle a few years ago.

Not because I figured out some secret to discipline but because I finally realised the problem was never my own willpower. It was how I was setting the goals in the first place.

No one taught us how to set goals properly. We learned to pass tests, hit deadlines, meet targets someone else set. But when it comes to setting personal goals? We were left to figure that out on our own. Most of us never did.

Most goals fail before you even start because the goal itself was set up to fail.

Here are three questions to stress-test yours.


🎧 This week's episode: Why Doing Less Is Your 2026 Power Move


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I write about designing your wellbeing with intention for a life you actually love. This is for high achievers and growth-oriented humans who are done with guru BS, toxic wellness, and the cult of hustle. My mission? Translate science into soul.

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Hey! I'm Noemie

Former Queen of Bad Habits and corporate go-getter turned Certified Health Coach, Wellbeing Designer and Podcaster.

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Unwritten Potential

⚡ Ex-corporate burnout turned Certified Health Coach. Every week I help 1500+ burned-out humans build sustainable habits using my MAKE SPACE Method™, a 7-step, subtraction-first framework for real, messy life. No toxic wellness. No hustle culture. No BS. ⚡️Let's goooo!

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