SMART goals were never scientifically tested. (Yes, really)


SMART Goals Have Zero Evidence Behind Them. Zero.

The world’s most popular goal framework has zero evidence behind it.

I know. That’s a big claim. But stay with me.

SMART goals are everywhere.

Every corporate training deck you’ve ever sat through. Every January reset article. Every wellness carousel with cute fonts and a sunset background.

They feel so official, so universally agreed upon, that I assumed there must be decades of research behind them. Right?

There are not.

The whole thing traces back to a 1-page article published in 1981 by a corporate planning director at a water company in Washington state, USA.

George Doran wrote it for Management Review. It had no references. No data. No evidence of any kind.

It was designed to help managers write clearer objectives for their teams.

Not for your health. Not for your habits. Not for the complicated, messy, deeply personal business of changing how you live.


Hey! I'm Noemie

Wellbeing by Design for burned-out overachievers allergic to self-help BS. Evidence-based habits, mindset shifts and real talk from a Former Queen of Bad Habits. No toxic trends or wellness hustle, just science, soul, and a little bit of chaos ⚡️

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Unwritten Potential

⚡ Ex-corporate burnout turned Certified Health Coach. Every week I help 1500+ burned-out humans build sustainable habits using my MAKE SPACE Method™, a 7-step, subtraction-first framework for real, messy life. No toxic wellness. No hustle culture. No BS. ⚡️Let's goooo!

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