Walking Has the Worst PR in Wellness


Walking Has the Worst PR in Wellness

The wellness industry needs exercise to be hard.

If walking counted (and it ABSOLUTELY does), the entire model falls apart.

There’s no programme to sell. No app to subscribe to. No 30-day challenge to restart every January because the last one lasted 11 days.

You cannot build a content empire around “go outside for 20 minutes.”

There is no charismatic founder standing next to a freezing cold plunge explaining that walking is the future of human performance.

So walking doesn’t count. That’s the unspoken agreement. Movement only matters when it hurts, costs money, or comes with a content strategy...


Help me choose the June workshop you’d actually want to attend!

I'm putting a small workshop together for June and I want to build it around what would genuinely help you most.

The whole Summer-Proof angle is about capacity, rest, and habits that survive a messy calendar, travel, heat, social plans, and everything else summer tends to throw at us.

So before I finalise the topic, tell me which of these you'd most want to spend an hour on.

Whichever wins, I'll build the workshop around it and send you the details soon.

Noemie x

Hey! I'm Noemie

Wellbeing by Design for burned-out overachievers allergic to self-help BS. Evidence-based habits, mindset shifts and real talk from a Former Queen of Bad Habits. No toxic trends or wellness hustle, just science, soul, and a little bit of chaos ⚡️

Did someone forward you this email? ​
Subscribe here

Unwritten Potential

⚡ Ex-corporate burnout turned Certified Health Coach. Every week I help 1500+ burned-out humans build sustainable habits using my MAKE SPACE Method™, a 7-step, subtraction-first framework for real, messy life. No toxic wellness. No hustle culture. No BS. ⚡️Let's goooo!

Read more from Unwritten Potential

The Burnout Diagnosis Most Industries Refuse to Make Imagine being in a ballroom, listening to Singapore’s Chief Justice deliver an opening address, and somewhere around the middle of it, having to physically restrain yourself from jumping up and down. That is basically what happened to me last July at the Legal Profession Symposium. Not because anything shocking was said. But because the quiet part was FINALLY being said. Out loud, in public. By one of the most respected voices in...

Spring Motivation Is Here. Please Don’t Build Your Life Around It. I grew up in the French Alps, where spring is NOT subtle. One week everything is cold and frozen, the next week the whole valley is aggressively alive. Four seasons, dramatically different, so your body learns the rhythm whether you want it to or not. Then I lived in Singapore for nearly 20 years, with tropical 30+ degrees year-round and no real seasons to speak of. And yet every single March/April, something in my body would...

Your Problem-Solving Brain Is The Problem 20 years of corporate life trained me to do one thing brilliantly: hear a problem, solve it, move on. With a blend of decent critical thinking + a loud mouth, I could fix things before the meeting was over. That skill built my career. It is also, it turns out, the single most counterproductive thing I do to myself. I found this out the hard way when I started coaching. 2 decades of being paid decent money to solve problems all day means it’s really...