Diet Culture Isn't Dead. But I'm Writing the Eulogy Anyway.

Let me save us both some time, because I have done all of it.

The meal-replacement shakes for lunch. The fat-free biscuits eaten by the sleeve because fat-free meant they didn’t count, right? Noom. MyFitnessPal. Weighing every single thing I ate. Tracking calories burned as if my life depended on it.

And when none of it worked in the long run, which it never did, I did the only thing any of us were trained to do.

I assumed I was the problem.

I clearly just didn’t want it badly enough.

It took me an embarrassingly long time to work out the truth, so I’ll hand it to you for free: the problem was not that I was uniquely weak. And if you grew up in this too, I doubt it was you either.

It was the game. The whole rigged, expensive, unwinnable game, and the people quietly getting rich off you believing you were the broken part.

I honestly thought the game was over now.

Surely body positivity won, we all did the work, we’re terribly evolved, right?!

It didn’t end.

It rebranded.

It got a glucose monitor, a protein target and a longevity podcast, and it started calling itself wellness.

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Hey! I'm Noemie

I help smart, health-curious people build sustainable wellbeing for real life, with less discipline and more design. Certified Health Coach + Behaviour Change Specialist. No toxic trends or wellness hustle, just science, soul, and a little bit of chaos ⚡️

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