The first time I asked ChatGPT to draft something for me, I felt two things: complete awe and sheer panic.
Awe at how fast it was. Panic because... if a machine can do this in seconds, what does that mean for me??
That was April 2023, and in that moment I realised I had zero future in consulting. Well, at least not the version I was doing at the time.
Since then, the world has gone absolutely mad with AI panic. Every headline, podcast, and dinner party conversation seems designed to convince us we're either totally fucked, or heading to AI utopia.
Intense.
And the reality is probably going to be somewhere in between. But I'm not a futurist, so that's not the point of this newsletter.
The point is to figure out what, individually, we can do about all the hype and all the noise and all the emotions that might arise in this increasingly AI-dominated world.
Because while some people panic about being replaced, the smartest ones are quietly figuring out how to work with AI instead of against it
So this week I'm exploring why AI anxiety hits so hard, what everyone seems to get wrong about it, and how to flip from threat to opportunity. Plus the 3 things AI genuinely can't do (that you probably do every day).
Because the future doesn't belong to people trying to compete with machines. It belongs to people who can think like humans, and aren't afraid to show it.
The real reason AI anxiety hits so hard
You've felt it, right? That knot in your stomach when you see what AI can do. The 2am worry about whether your expertise will matter in five years. The creeping fear that you're going to be left behind.
I certainly have. And I still do. I can't open my podcast app without another "emergency" episode with a leading expert telling us we're all doomed.
Seriously, some of my favourite podcasts have turned AI anxiety into pure clickbait, and it's exhausting.
Here's what's really happening: McKinsey's 2025 research reveals employees are three times more likely than leaders realise to believe AI will replace 30% of their work this year. Meanwhile, 40% of employers expect workforce reductions where AI can automate tasks.
AI anxiety isn't really about the technology. It's about identity threat. When we see a machine do something we've always done, our brain thinks: "Am I still needed? What's left that's uniquely mine?"
This explains why 52% of workers worry about AI's workplace impact, and 64% feel overwhelmed by the pace of change. Recent data shows unemployment rates for new college graduates jumped to 5.8% in early 2025, with entry-level job postings down 15%.
These figures are very US-centric but I'm sure these are similar in most developed nations.
Professor Nir Eisikovits warns that AI poses an existential threat, but not in an apocalyptic sense. It alters how people see themselves, degrades essential human abilities and experiences.
Uncritical use of AI in narrow contexts erodes important human skills, such as making judgments, enjoying serendipity and developing critical thinking.
What everyone gets wrong
Most AI advice falls into two useless camps:
- "Just embrace it!" (while secretly panicking)
- "AI will never replace human connection!" (not helpful when watching a machine write better copy than you did last Tuesday)
Both miss the point. This isn't about AI being good or bad. It's about how we deal with the uncertainty.
For the past 30 years, technological disruption and automation primarily hit blue-collar and manufacturing jobs: assembly line workers, machine operators, and routine manual labor.
This time around, it's different. AI is coming after white-collar knowledge workers: the programmers, writers, analysts, lawyers, and consultants with college degrees and expensive education who thought they were safe.
When we don't know what's coming, our brain defaults to threat detection. We either freeze (= inaction) or desperately try to learn everything all at once (= overwhelm).
And there's definitely a lot of uncertainty in the world right now.
But here's what the latest MIT research actually shows: AI isn't coming for most jobs directly yet.
Instead, it's primarily replacing outsourced work by eliminating Business Process Outsourcing rather than cutting internal staff (like those tasks companies were already sending offshore).
Only 3% of jobs could be replaced by AI in the short term, though the longer-term picture suggests 27% could eventually be affected.
The key word is 'eventually'. This gives you space to adapt and position yourself strategically.
About those "bloodbath" headlines: You've seen warnings from AI company CEOs about wiping out "half of all entry-level white-collar jobs."
While concerns about entry-level positions are real, these predictions often come without research backing from people with obvious incentives to hype their technology.
So while it is important to keep up, I also choose to take them with a grain of salt.
The reality check: 95% of organisations investing in generative AI are getting zero return on investment right now. While 170 million new jobs are projected this decade, we're still figuring out what this transition actually looks like.
Use this as motivation to act strategically, not panic.
Instead of "What will AI take from me?" ask "What will AI free me to do?"
And let's zoom out for a sec.
We’re not just talking about jobs here. The bigger question is: what kind of life are we building in the age of AI?
Researchers in Europe argue that we may actually need a new social contract. Why? Because right now, almost half of working-age people there are financially fragile, and AI fear is fuelling populists who absolutely thrive on BS simple answers to really complex problems.
Here’s the reframe I like: instead of making humans compete with machines, we should double down on the things that make us human. Creativity. Connection. Meaning. Culture.
Your personal strategies matter (and that’s what this newsletter is all about). But the future isn’t just individual. We need collective solutions too.
What you already know (but keep forgetting)
Think about your best work day recently. I bet it wasn't because you processed information faster than anyone else or followed a perfect algorithm.
It was because you:
- Understood something others missed
- Asked the right question at the right moment
- Helped someone see their situation differently
- Brought experience and intuition to a problem that needed exactly that
That's what machines can't replicate.
So how do you turn this insight into action?
Your anti-replacement strategy
While everyone else is trying to compete with AI on speed and efficiency, or creating the best prompts, you can win on something else entirely: being gloriously, imperfectly human.
Start with what makes you uncomfortable. The parts of your work that feel most personal, most vulnerable, most impossible to "systematise"? Those aren't bugs to be fixed. They're features to be amplified.
Your ability to read between the lines in a meeting. Your talent for asking the question nobody else thinks to ask. The way you can sit with uncertainty until the right solution emerges. Your willingness to say "I don't know, but let's figure it out together."
The 3 things AI actually can't do
- Care about outcomes beyond the task. AI can write brilliant copy, code, solve complex math problems. But it doesn't lie awake wondering if it actually helped your business grow or solved your team's problem. You do.
- Navigate what's unsaid. When someone asks for one thing but you can sense they need something completely different? That's human intelligence AI just cannot match.
- Learn from messy experience. Every "I tried that once and here's what happened" story under your belt provide context that makes your advice uniquely invaluable.
Your practical strategy
- Use AI for research, first drafts, data analysis, summaries, routine tasks.
- Then add your human judgment to shape it into something meaningful
Think of AI as the smartest but also greenest intern you've ever had.
Example: I use ChatGPT and Claude to research newsletter/podcast topics and get lists of authors/books/papers so I don't start from scratch. Then I read (never take AI output at face value, it makes shit up all the time!), think of my own analysis. Then I use Hemingway for writing and few things bring me joy like turning down the AI rewrite suggestions ;)
Double down on relationships while everyone else automates everything. I considered for a while building an AI Coach. I'm pretty tech savvy so it was a fun little side project. I still might, but instead for now I decided to focus on my in-person coaching, this newsletter and my podcast to build meaningful relationships instead of digital ones.
Get comfortable with "I don't know." AI always has an answer. Even if it's the wrong one. You have something better: knowing when you don't know and being curious enough to explore what's missing.
Whether you're pivoting or starting your career:
- Seek companies investing in training, not just using AI to cut costs
- Look for 'AI-augmented' positions rather than traditional entry-level roles
- Build portfolios showing you work with AI tools, not just use them
- Consider skilled trades. Gen Zers are choosing construction/plumbing/electrical for job security and six-figure potential without college debt. Something to think about.
Free workbook
You're not competing with AI. You're learning to work with it while staying irreplaceably human.
If this resonates and you want to go deeper, I've created a practical workbook with powerful coaching questions to help you identify your unique value and create a clear action plan.
⚡️ Download the free "AI Anxiety to AI Advantage" workbook
Reply and tell me: What's the most irreplaceably human thing you bring to your work? I'd love to hear from you!
With love,
Noemie
P.S. The workbook includes a 30-day action plan template. Because insights aren't enough, we want action.
🎧 Listen: AI Anxiety is Real. Here's to Beat It.
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